Monday, July 17, 2006

Beautiful Beer Platinum Award

Swettenham Arms - Swettenham, Cheshire

According to the Morning Advertiser, a Cheshire pub has become the first freehold to pick up the Beautiful Beer Platinum award.

Only four pubs in the country hold the prestigious platinum title and Frances Cunningham, licensee at the Swettenham Arms, in Swettenham, is thrilled. “I knew it was going to be a lot of work but I wouldn’t have minded even if we failed because it was a great exercise and all of my staff know a lot more about beer and how to keep it.”

White Horse - Parson's Green (West London)

Mark Dorber's White Horse in Parson's Green has become the first pub in the country to receive the highest accolade from the British Beer & Pub Association's new award scheme.

The association is hoping its Beautiful Beer Awards will become the "Michelin for pubs". It assesses quality of all beer - not just cask ale - as well as the overall "beer experience" for customers.

To receive the Beautiful Beer Gold Award, pubs must serve consistently excellent beer, but the White Horse in west London has surpassed that with its commitment to matching beer with food and has received the Platinum Award.

Mark's passion for beer shines through and is passed on to customers - the White Horse menu recommends a different beer to accompany each of its main courses. Pubs wanting to apply for a Beautiful Beer Award have to return an application form, available from www.beautifulbeer.com, along with an entry fee. From this summer, drinkers will be able to visit the website to recommend pubs for an award, or complain if they have been served a below-standard beer in an award-holding outlet.


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